Spotify introduced its original logo in 2008. Yet, its core brand charisma remains intact. For almost 12 years, the iconic logo has had two major redesigns. The reigning Spotify logo differs from the initial one. With the influence the green trademark is having, it would take a severe strategy to knock it off the competition. Just as Google is synonymous with search, Spotify will soon stand for streaming. In terms of musicians’ payment, Spotify has altered their method of earning money. It’s no doubt it’s the preferred medium for musicians and fans alike. Today, the app and its modest logo serve nearly 320 million active users. Spotify is a giant in the world of audio streaming.
It’s also attracting attention on websites, social media handles, app stores, and several promotional mediums. From PCs, smartphones, and tablets on which users access the app, the green icon is there winking at them. The Spotify logo is the brand ambassador. With streaming technology paving the way, the impact of one brand is astonishing. Technology has made it much easy for us to access millions of music. With technology shaping everything, our mode of listening to music has evolved.
From time memorial, music has been part of us and influences our moods. Yes, I know! But can you recall the first music you listened to, the musician, and how you heard it? You’re a melody genius if you remember all three elements. Let’s cover some more questions about this font, like how they use it, and where to download it.This is the look at the Spotify logo and some history behind the business.
I must say, the Spotify logo font looks ever so slightly heavier in weight than the original Gotham medium. Also the “f” to “y” way fully connected as a ligature. Second, all the corners were subtly rounded. First, they rounded the dot on the “i” (the Tittle, in typographic terms ). There are a few key changes that you will notice. The design team needed to take the edge off to give it a more easy and more fun appearance. With Gotham as the foundation, there was still some tweaking required to make the font their own, and better speak to the new brand strategy. Gotham is a typeface designed by Tobias Frere-Jones in 2000, and it takes inspiration from the architectural signage seen in New York City. With these criteria in mind, the design team chose Gotham as a starting point. As a result, they wanted a clean, simple, geometric typeface that is also round and friendly. According to Lead Designer, Andreas Holmström, selecting a font to base the logo on, was all about communicating the new brand positioning easy, personal, and fun. The Spotify logo redesign was part of a greater brand refresh, where font selection was key. This font was designed by Andreas Holmström (Lead Designer), and Christian Wilsson (Creative Director). Circular comes in five weights, with italic variants. The font Spotify uses is called Spotify Circular, which is a tweaked version of Gotham.
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